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Real Plumbers, Real Numbers
Forty years ago, Richard Nixon made a remarkable marketing discovery. By exploiting America's divisions - divisions over Vietnam, divisions over cultural change and, above all, racial divisions - he was able to reinvent the Republican brand. The party of plutocrats was repackaged as the party of the "silent majority," the regular guys - white guys, it went without saying - who didn't like the social changes taking place. ...more
October 21, 2008
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