The GOP has announced its intentions to rebrand the Republican Party and is seeking input from the public, so here is mine. ...more

May 8, 2009

In today's unstable economic environment, you won't find many businesses willing to redefine their brand and narrow the niche of potential customers. ...more

January 14, 2009

A rebranding may have taken place right before our eyes. With Saturday night's 26-3 victory against a talented and scrappy Miami Hurricanes squad, the fifth-ranked Florida Gators were seen more for what they can be rather than what the scouting reports insist they are. ...more

September 7, 2008

Ybor City, to be sure, remains a work in progress. It is the historical, immigrant soul of Tampa, but since the oxymoronic heyday of urban renewal, it has been in identity-crisis mode. No need to rechronicle that here, but suffice it to say that wooing businesses, residents, shoppers and diners to a wet-zoned venue frequented by drunks and punks is a challenge. One that warrants curfews, decibel ordinances and a high-profile police presence. ...more

October 15, 2007

Spirit Airlines flew its first rebranded Airbus A319 into Tampa International Airport on Wednesday morning, arriving four minutes ahead of schedule from Detroit. ...more

October 5, 2007

Anyone who thought that his wife's run for the presidency would cause Bill Clinton to avoid the limelight has been proved utterly wrong. ...more

October 3, 2007